Many large retailers work with Trace One, a software company that operates a platform allowing retailers to develop and exchange private label product specifications with suppliers.
Given Trace One’s expertise in private label consumer packaged goods (CPG), they also publish interesting reports!
Their latest report is how consumers from 8 different countries perceive private label’s quality, safety, and products. Here is a snippet comparing consumers’ perception of trust and safety in national versus private label brands…
You can download the free report here.