{"id":31,"date":"2017-05-16T22:16:01","date_gmt":"2017-05-16T22:16:01","guid":{"rendered":"https:\/\/www.linbro.com\/single-post\/2017\/05\/16\/Packaging-Instagrammable-packaging"},"modified":"2018-11-18T17:12:10","modified_gmt":"2018-11-18T17:12:10","slug":"packaging-instagrammable-packaging","status":"publish","type":"post","link":"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/","title":{"rendered":"Packaging: Instagrammable packaging"},"content":{"rendered":"<p>Everyone knows that retail packaging is key in driving sales at the store shelf, building a brand image, and communicating a product\u2019s attributes. Another dimension influencing packaging design is whether it can exploit a brand\u2019s social media presence. Let\u2019s take one brand\u2019s approach \u2013 <a href=\"http:\/\/www.vanleeuwenicecream.com\/\">Van Leeuwen Artisan Ice Cream<\/a> from New York.<\/p>\n<p>Van Leewen worked with <a href=\"http:\/\/www.pentagram.com\">Pentagram<\/a>, a design firm, to make their packaging and ice cream truck \u201cvery Instagrammable\u201d. Its simplicity, minimalism, and carefully selected range of colors resonates with consumers and even fans of the new packaging who post Van Leeuwen\u2019s colorful ice cream pints on Instagram and other social media site.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.linbro.com\/wp-content\/uploads\/2017\/05\/98c841_9ced23a5e73744a6b0dacf7efd201250~mv2.png\" \/><br \/>\nThe new packaging has help the ice cream maker increase sales by 50% since Fall 2016. Read more about how Van Leeuwen did it <a href=\"https:\/\/qz.com\/944549\/van-leeuwen-ice-cream-sales-increased-after-it-redesigned-its-packaging\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that retail packaging is key in driving sales at the store shelf, building a brand image, and communicating a product\u2019s attributes. Another dimension influencing packaging design is whether it can exploit a brand\u2019s social media presence. Let\u2019s take one brand\u2019s approach \u2013 Van Leeuwen Artisan Ice Cream from New York. Van Leewen worked &#8230; <a title=\"Packaging: Instagrammable packaging\" class=\"read-more\" href=\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\" aria-label=\"Read more about Packaging: Instagrammable packaging\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging: Instagrammable packaging - Linbro.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: Instagrammable packaging - Linbro.com\" \/>\n<meta property=\"og:description\" content=\"Everyone knows that retail packaging is key in driving sales at the store shelf, building a brand image, and communicating a product\u2019s attributes. Another dimension influencing packaging design is whether it can exploit a brand\u2019s social media presence. Let\u2019s take one brand\u2019s approach \u2013 Van Leeuwen Artisan Ice Cream from New York. Van Leewen worked ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Linbro.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-16T22:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T17:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.linbro.com\/wp-content\/uploads\/2017\/05\/98c841_63797affb54a4d879208269e6eb5277b~mv2_d_3007_1695_s_2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linbro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linbro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\"},\"author\":{\"name\":\"Linbro\",\"@id\":\"https:\/\/www.linbro.com\/#\/schema\/person\/3700b1e1fd71e333c829c7e7542f5fe7\"},\"headline\":\"Packaging: Instagrammable packaging\",\"datePublished\":\"2017-05-16T22:16:01+00:00\",\"dateModified\":\"2018-11-18T17:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\"},\"wordCount\":134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.linbro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.linbro.com\/wp-content\/uploads\/2017\/05\/98c841_63797affb54a4d879208269e6eb5277b~mv2_d_3007_1695_s_2.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\",\"url\":\"https:\/\/www.linbro.com\/packaging-instagrammable-packaging\/\",\"name\":\"Packaging: Instagrammable packaging - 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